The 7 Key Metrics You Should Be Tracking for Your Content Marketing Campaigns

Content Marketing Key Metrics

A big part of content marketing is blogging, but it goes beyond just plopping down out your computer and jotting down some random thoughts. Instead, once it shifts into content marketing territory, your blog and videos should have specific purposes and goals they’re trying to accomplish. No business, after all, just has a blog on their site to make their …

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7 Examples of Lead Magnets You Can Use to Drive Conversions & How to Use Them

Lead Magnet Examples

We all know the importance of growing our email list and getting more leads. Lead generation is essential, after all, to not only grow but also avoid stagnation or regression in your business. If you aren’t getting any new clients, after all, you can’t even maintain stability when normal churn rates kick in over time. Lead magnets can help with …

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