Lost and Founder by Rand Fishkin: Review & Personal Thoughts

Lost And Founder Review

I started this blog with the good intention to do book reviews frequently. I’ve since found, however, that my spare time to read is always so limited and I get bored by most books so often that I’ve totally failed here. Ouch. One book that came out very recently, however,  finally broke this pattern. It was so good that I made …

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Inbound Amplification: 9 Strategies to Boost Inbound Marketing with Facebook Ads

When most advertisers use Facebook Ads, they’re focused exclusively on outbound marketing strategies that initiate the conversation with customers to drive sales, brand awareness, and clicks. That’s all well and great, but with a tunnel-vision focus on sales, it’s easy to overlook the possibilities of using Facebook Ads for inbound amplification, too. In this post, we’re going to look at …

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Book Review: CA$HVERTISING

Cashvertising Review

I received so many recommendations for this book I just had to read it. And casually, it will also be the first review I’ll share with you on my blog. Before I dive right into my comments on this book, let me add a little bit of context. I love reading. Since we started AdEspresso I’ve always tried to improve …

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2014: A Year of Marketing in Slides

2014 has been an exciting and challenging year for online marketers. Digital spending growth seems unstoppable and it’s eroding on traditional channels’ budget.

Social is becoming something more than a promise, it’s now a mature, accepted platform with new players like Snapchat constantly creating new promotion opportunities.

Other marketing channels are changing shape and being redefined by key players in the market. As an example SEO is becoming more and more challenging, old tactics are now useless when not dangerous while new ones are emerging.

Strong trends are emerging, two for all: Mobile and Video.
New buzzwords are building their ways into every marketer’s dictionary: Inbound, Content Marketing, Growth Hacking.

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