2014 has been an exciting and challenging year for online marketers. Digital spending growth seems unstoppable and it’s eroding on traditional channels’ budget.
Social is becoming something more than a promise, it’s now a mature, accepted platform with new players like Snapchat constantly creating new promotion opportunities.
Other marketing channels are changing shape and being redefined by key players in the market. As an example SEO is becoming more and more challenging, old tactics are now useless when not dangerous while new ones are emerging.
Strong trends are emerging, two for all: Mobile and Video.
New buzzwords are building their ways into every marketer’s dictionary: Inbound, Content Marketing, Growth Hacking.