Lost and Founder by Rand Fishkin: Review & Personal Thoughts

I started this blog with the good intention to do book reviews frequently. I’ve since found, however, that my spare time to read is always so limited and I get bored by most books so often that I’ve totally failed here. Ouch. One book that came out very recently, however,  finally broke this pattern. It was so good that I made …

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7 Great Examples of Content Curation You Can Learn From

Are you tired of trying to draw up your own content from scratch week after week? Running out of ideas, or struggling to generate enough content to keep your audience engaged? Content curation is the answer. It allows you to pull from other great resources, which will save you an immense amount of time and energy. It also has a …

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Inbound Amplification: 9 Strategies to Boost Inbound Marketing with Facebook Ads

When most advertisers use Facebook Ads, they’re focused exclusively on outbound marketing strategies that initiate the conversation with customers to drive sales, brand awareness, and clicks. That’s all well and great, but with a tunnel-vision focus on sales, it’s easy to overlook the possibilities of using Facebook Ads for inbound amplification, too. In this post, we’re going to look at …

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2014: A Year of Marketing in Slides

2014 has been an exciting and challenging year for online marketers. Digital spending growth seems unstoppable and it’s eroding on traditional channels’ budget.

Social is becoming something more than a promise, it’s now a mature, accepted platform with new players like Snapchat constantly creating new promotion opportunities.

Other marketing channels are changing shape and being redefined by key players in the market. As an example SEO is becoming more and more challenging, old tactics are now useless when not dangerous while new ones are emerging.

Strong trends are emerging, two for all: Mobile and Video.
New buzzwords are building their ways into every marketer’s dictionary: Inbound, Content Marketing, Growth Hacking.

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