Hi, I’m Massimo Chieruzzi

Jack of all trades, Master of none

I blog about startups & marketing

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Every week one idea to grow your company and my top picks (products & posts) of the week.
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My most interesting posts (…according to me)

After 7 wonderful years… I’m leaving AdEspresso

AdEspresso has been one of the most life-changing adventures of my life.
I’ll be forever thankful to my team, our customers, and everyone who made it possible. But it’s time for me to move over and go back where I belong, the chaos of startups’ early days, doing everything and creating something from scratch.

Content Curation Examples

I love Content Curation… it’s a great way to start building an audience and a personal brand without creating your own content. It’s also a great way to expand your network and connect with other companies and influencers in your space by promoting their content. In this post, you’ll learn how to get the most out of it from successful content curation examples.

My latest articles

Build vs Buy: The 6 steps framework to avoid disasters

How many times have you been stuck evaluating the pros and cons of building some kind of custom software versus buying an existing tool? If you work in technology I guess it happened quite often. Build vs buy is probably one of the biggest and oldest dilemmas in the software…

Best Book Summary Apps 2021 – Tested and Reviewed

I love reading books. Yet I finish most of my days with the regret I was not able to carve out enough time for reading. Between blogs, podcasts, chatting with friends, nowadays I’m getting so many recommendations for nonfiction books that my Kindle library grows way faster than what I…

The Unicorn Project – Review

It’s been a while since my last book review of “The Revenue Marketing Book“… Covid lockdowns are not helping me find a bit of free time for reading! This time around, I’ve decided to de-route from my usual marketing readings and go for something more engineering-related. I don’t remember how…